How the humble pencil will grow your business …

As you know, outstanding communication is key to building and maintaining a successful business. And the written word plays a major role in that communication.

In fact the humble pencil (or pen or computer) is the instrument behind each of the media listed below:

• Your website
• Advertising and other print copy
• Sales letters or written presentations
• Procedure manuals
• System and user manuals
• Your Intranet
• Policy documents
• Annual reports
• And so on ...

You know your job, your role in the organisation. You know its products and services. You are the expert.

Unfortunately, that does not necessarily make you the expert writer (with all due respect). You know what you want to achieve in your written communication. But when it comes to finding the specific words to use, this is when you need a wordsmith. A copywriter. The CopyWizard.

That way you get to see the end result of your concept, without having to lift a pencil and put in the hard graft. And you may still tweak it for that personal flavour if you need to. Painless.

How it works

You provide me with all the information you can about your requirement, plus sufficient background information about the organisation, website address, brochures, etc.

I give you a fixed quote, or an estimate, if more appropriate, and my hourly rate. I also provide a written brief, which sets out my understanding of the work. Upon your acceptance of the brief and quote, I start work.

We can communicate by phone and email. I will send you drafts in a Word document and/or (in the case of website pages) put them up on the Internet in an unpublished form. If you are located in the Auckland region, I will be delighted to meet you on site.

I can also work with your ad agency or website developer if you prefer.

Once you have signed off the final copy as completed, I send you my bill, requesting payment within 7 days.

And you have the perfect material you need to grow your business.

Mission accomplished.

Over 40 years' experience in the business world cannot be discounted.